Deactivate or reactivate a channel?

Channels can be deactivated at any time from within your publisher account. Data will no longer be collected for deactivated channels, but you can always pull up the historical data for a deactivated channel when generating reports.

You also have the option of reactivating the channel at a later date. Deactivated channels do not count towards your total allowed channel number.

To deactivate a URL or custom channel:

1.From within your publisher account, click the AdSense Setup tab
2.Click the Channels link
3.Choose a product and click the link for the appropriate channel type
4.From the list of channels, select the channel(s) to remove
5.From the dropdown in the upper left, select Deactivate checked
To reactivate a URL channel:

1.From the Channels page, below the AdSense Setup tab, click the Channels link
2.Scroll down to the Manage URL Channels section
3.From the Inactive Channels list, select the channel(s) to reactivate
4.Click Activate
To reactivate a custom channel:

1.From the Channels page, below the AdSense Setup tab, click the Channels link
2.Scroll down to the Manage Custom Channels section
3.From the drop-down list, select the channel to reactivate
4.Click Activate channel
5.The channel will be reactivated, and added to the Active Channels list.

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How do I create URL channels?

URL channels are easy to implement. There are no changes to your AdSense ad code, so you can create your channels from within your publisher account, and immediately begin tracking performance.

You can use URL channels to track individual pages, or to track groups of pages based on the directory structure of your site.

To track a single page : enter the full path of the page in step 3 below:

Example : example.com/sample.html

To track a script that generates multiple pages : enter the full path of the script, without the '?', in step 3 below. This will track example.com/sample.asp?keyword=one, example.com/sample.asp?keyword=two , etc.

Example : example.com/sample.asp

To track all pages below a specific directory : enter a partial URL in step 3 below.

Example : example.com/sample

To track only pages across a specific subdomain : enter the subdomain in step 3 below.

Example : sports.example.com

To track all pages on a domain: enter the domain name in step 3 below. To track all impressions and clicks across the domain (including any existing subdomains), enter the domain name without the 'www'.

Example : example.com

To create a URL channel:

1.Log in to your account at https://www.google.com/adsense
2.Click the Channels link below the AdSense Setup tab.
3.Choose the AdSense for content sub-tab and click the URL Channels link
4.Click Add new URL channel, and in the resulting text box, enter the URL that you would like to track.
5.Click Add channels.

The new URL channel will begin tracking data almost immediately.

Keep in mind that because URL channels don't require changes to your code, there's no need to designate a URL channel when generating your AdSense code. Once you've created a URL channel, it will track automatically.

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What are channels?

Channels enable you to view detailed reporting about the performance of specific pages and ad units. By assigning a channel to a combination of pages or ad units, you could track the performance of a leaderboard versus a banner, or compare your motorcycle pages to your automobile pages. You can even create a channel to track each of your separate domains, so you can see where your clicks are coming from. While channels can be used to track performance and revenue, they won't have any effect on your earnings or ad targeting.

There are two types of channels from which to choose: URL channels, and custom channels.

URL Channels

Use URL Channels to track your performance without modifying your ad code. By entering a full or partial URL, you can begin tracking the performance of particular pages in your site. You can enter a top-level domain name to track all of the pages on that domain, or you can enter a partial URL to track all of the pages below a certain directory. Entering a full URL will track the performance of that particular page.

For more information, please read How do I create URL channels?

URL channels are only available for AdSense for content pages. If you would like to track your AdSense for search performance, please use custom channels.


Custom Channels

Custom channels allow you to track the performance of specific ad units based on your specified criteria. By pasting channel-specific ad code into your pages, you can track a variety of metrics across a range of URLs. Use custom channels to track the performance of different ad formats, for example, or to compare different page topics to one another. To learn how to create and assign custom channels, please read How do I create custom channels?

You can also turn any custom channel into an ad placement on which advertisers can choose to place their ads.

With up to 200 AdSense channels, plus 200 AdSense for search channels available for each publisher, you can use channels to gain the insight you need to optimize your site's performance. It's easy to add, deactivate, or rename your channels, and customized reports are simple to generate.

Tip: View our Optimizing with Channels guide for instructions and suggestions on using channels to track and improve performance.

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